Projects

Logo Creation | Branding | Custom Presentations | Digital + Print

Creating a custom logo to support business goals is about more than just design; it’s about crafting a unique visual identity that speaks to the heart of each brand. Every element created carefully represents the business’s personality and values, from colour and typography to symbols and shapes. With a collaborative approach, I ensure that each logo reflects the vision and ambitions of the business it represents, laying the foundation for memorable branding that grows with my clients.

The RVT Journal Masthead

Redesigning the RVT Journal masthead was critical in modernizing the quarterly publication. This sleek and legible masthead created the foundation for the refresh of the OAVT Journal.

Clay Days Pottery Studio

A local pottery studio needed an updated logo to reflect the evolution of her studio. The colours reflect the potter’s love for the lake, and the interior line work represents the circular motion of the potter’s wheel.

Sew Much Fabric

A local creator reached out, looking to update the branding for her small business. She wanted something simple and effective. Playing with type, adding a simple circle and stitched line created a flexible icon to update her brand.

Early Literacy Alliance of Waterloo Region

During a branding exercise with this organization, I developed a logo that symbolizes the complex barriers faced by individuals with literacy challenges. The design features a book, an apple, and a swan, all woven together in a bright, playful colour palette that creates an accessible, welcoming brand.

Dyce Accounting

An independent Accountant requested a fresh logo to launch her business. The bold and compelling typography anchors an icon created using mathematical symbols.

pacaHarmony

A business owner requested a logo for her alpaca farm’s newly created merchandise branch. She wanted the new visual to align with her parent company’s branding.

Frederick Art Walk

I originally developed the branding for the Frederick Art Walk years ago, and it was time for a refresh. The updated design incorporates vibrant elements, creating this annual event’s colourful and versatile identity. Each component can stand alone as an asset, enhancing the brand’s flexibility and appeal.

torch + tonic

This logo captures energy and whimsy through a distinctive typographic style paired with a bright, bold icon. The clean, modern lines make it both vibrant and approachable. Carefully chosen colours and shapes reflect the brand’s dynamic personality while allowing for versatile use across different applications.